Articles

If you were to guess, how many recessions would you say that people in the Western hemisphere have seen in the last century? Mexico has officially only suffered through four, and Canada has gone through twelve, but the United States has toughed out fourteen significant economic slowdowns. If your business will likely face an absence of consumer confidence and a choke on spending more than once every decade, shouldn’t you have a plan for keeping your business visible and viable during those times?

Regardless of how you answered that last question, keep this point in mind: a smart plan for marketing in a recession is also a smart plan for marketing in any other economic climate. The big difference is that the margins are thinner and the stakes are higher when people tighten down their spending. So these tips will help your enterprise survive the lean times, but they will supercharge your results when cash starts flowing more freely again.

If you’re a small business owner trying to stretch every dollar, the idea of hiring a marketing agency might feel out of reach. You may think agencies are only for companies with deep pockets and massive ad spends.

But here’s the good news: with the right partner, you don’t need a big budget to get big results. A strategic agency can help you focus your limited marketing dollars where they’ll have the most impact — and deliver the kind of return that makes the investment well worth it.

Let’s explore how smart small businesses are partnering with agencies, even on tight budgets, to grow faster and market smarter.

In the competitive home building industry, standing out to potential clients is paramount. Digital advertising offers a dynamic platform for home builders to showcase their projects, promote their services, and, most importantly, drive conversions and maximize return on investment (ROI). This article explores effective strategies for leveraging digital advertising to achieve these goals.

Your competitors are increasing their marketing budget this year and so should you. As the economy continues to shift and evolve, marketers are shifting their focus to digital channels while simultaneously finding ways to get the most out of their marketing budget. Here is a recent study on marketing trends and budgeting changes.